Publishers: Google AdSense Launches Ad Balance To Focus On Your Best-Performing Ads
Google on Friday, January 13, 2017 introduced a new tools in the new Google AdSense user interface named “Ad balance.” Ad balance lets publishers use a slider to reduce the number of ads show to users, specifically the ads that earn you the least revenue, and see how it affects your earnings. It also helps to balance between the number of ads you show and the user experience on
your site which can lead to better overall engagement with your content.
Google further explain that “you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users. By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content”
Here is a screen shot of the Ad balance:
How To Use Google Adsense Ad Balance Slider
- Sign in to Your Google adsense account and check the left navigation panel.
- Click ‘My Ads’ section.
- Click on ‘Ad Balance’.
- You will get a slider interface to regulate number of ads display.
- A Second slider will show the impact due to changed Ad Balance Settings on your earnings.
- That’s it.
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